wiserwork.ai
Your meetings, but wiser.
Wiserwork is an AI meeting agent by 100mentors. Three agents that turn chaotic meetings into structured, searchable knowledge.
Scope
- Brand Identity
- Motion
- Website
- Social System
The Challenge
Feel AI-forward without being cold, stand apart from the 100mentors parent brand without breaking from it, and beat every other AI meeting tool for attention.
What I Did
Built the identity around a fluid "blob" motif — part brain, part wave — and animated it, so the brand has a living heartbeat rather than a static logo. Designed three custom motion pieces, one per AI agent: abstract visual explanations of what each one actually does, turning an invisible product into something you can watch and understand. Set a purple-to-lavender palette that shifts between energy and calm.
Designed the site in Figma and implemented it in Framer, structured around the product's own before/during/after logic.
Built a teaching-led social system. Lead with the pain, follow with the insight, so the brand earns attention instead of announcing itself.
