100mentors GenAI Academy
Feels like the future it teaches.
100mentors GenAI Academy delivers applied GenAI learning and the infrastructure teams need to fold AI into everyday work.
Scope
- Brand Identity
- Website
- Course Design
- Sales Deck
The Challenge
Make it feel genuinely AI-forward — an invitation to the frontier — instead of another training programme dressed in corporate edtech clichés. And make a modular offer legible: organizations sit at completely different stages of AI adoption, so one generic pitch would lose most of them.
What I Did
Ran the competitive benchmarking that set the visual direction — a glass-effect, gradient-led language that reads as frontier tech, not corporate training. Co-designed the identity and palette with my design partner.
Designed the full site in Figma and implemented it into Learnwords platform. Structuring the offer as a three-stage ladder, Start, Activate, Scale, so buyers self-identify their stage instead of being sold one programme.
Extended the system into long-form editorial: a six-page press release announcing the flagship programme, built to carry dense reporting, executive quotes, and hard numbers without losing the reader.
