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Beauty · Brand Identity

JoySkin

JoySkin — We believe in joy

Where Skin meets Joy.

JoySkin is a beauty brand for face masks and skincare essentials, built to make every age and gender feel extraordinary in their own skin.

Scope

  • Brand Identity
  • Logo Design

The Challenge

Express one founder's personal vision of self-love without diluting it into generic beauty-brand language.

What I Did

Built the full brand identity, including a custom illustrated logo mark that carries the softness and confidence of the brand's message.