Retail · Logo
Island Jewelry
Overview
Island Jewelry is a jewelry vendor at Metro Mall in Agios Dimitrios, one of Athens' busiest malls, operating in the Greek market since 2010 alongside brands like JOOLS and Pilgrim. The name comes from the kiosk itself — these freestanding retail spots are known in the industry as "islands."
Scope
- Logo Design
The Challenge
Get passing shoppers to actually stop, in a mall built for foot traffic, not browsing.
What I Did
Designed the brand mark — a wavy "is" meeting a steady "land," echoing a kiosk that's its own little island in the mall, with the dot on the "i" redrawn as an oval gem. Built to read clearly at kiosk scale, from a distance, in a crowd.
